Case study · Hair salon · Phoenix, AZ · 2026
Raya Hair Co
Raya’s old WordPress site was slow on phones, and the page their Google Ads pointed to scored just 69. We rebuilt it as a fast static site with booking front and center.
01— The site
02— Work
Storm report
Case study · Raya Hair Co · Hair salon, Phoenix, AZ
From 79 to 99 on mobile.
Raya’s old WordPress site was slow on phones, and the page their Google Ads pointed to scored just 69. We rebuilt it as a fast static site with booking front and center.
- Time
- October 2026
- Location
- North Phoenix
- Before
- Old WordPress site
- After
- Fast static site
Impact · Performance, before → after, mobile
Before 79 to After 99
Performance (home page)
69 (before)
100 / 100 / 100 / 100
“Before” scores are from the original WordPress site, measured by Downburst Digital with PageSpeed Insights (mobile) before the rebuild. That site no longer exists, so those numbers can’t be re-tested. “After” measured October 2026 on PageSpeed Insights.
03— The story
The story
The problem
Raya Hair Co has been a family-owned salon in North Phoenix since 2010. Their WordPress site looked fine, but it was slow on phones, which is where most people search for a salon near them. On mobile, the home page scored 79 for performance, and the page their Google Ads pointed to scored just 69. The main content took up to 5.9 seconds to appear.
A slow ad landing page doesn’t just lose visitors. Google factors landing page experience into Quality Score, so a slow page can make every click cost more.
What we built
We rebuilt the site from scratch as a fast, static site on Cloudflare’s global network:
- Home, Services & Pricing, Hair Color Services, Gallery, Salon Policies and Contact pages
- “Book Online” and “Call Now” on every screen, straight into the salon’s booking system
- Google reviews built into the page as plain HTML, not a slow review widget
- The product video loads only when someone clicks play
- Self-hosted fonts and AVIF images, with a separate crop for phones
- Free hosting, with the domain, code and content owned by the salon
The result
The home page went from 79 to 99 on mobile and a perfect 100 on desktop, with 100 for accessibility, best practices and SEO. The main content now shows up in about 2 seconds on a throttled phone connection, and in under half a second on desktop.
04— Screens
The finished site
05— Speed check
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